Grand Seiko Boutique Omotesando

The one-of-a-kind Grand Seiko Boutique

The store located in a corner of Omotesando Hills has a unique feature among all Grand Seiko Boutiques worldwide. It embodies the brand message “Alive in Time” through immersive spaces, corners where Grand Seiko watches can be directly experienced, and sections showcasing artworks by artists who resonate with Grand Seiko's craftsmanship, expressing the allure of Grand Seiko. It has become an innovative store unlike any boutique before, offering a creative experience.

Experience the Alive in Time Immersive Space

The visuals and music projected on the LED walls inside the store invite customers into the world of Grand Seiko's groundbreaking 'Evolution 9 Collection', representing a pinnacle of innovation.

A Hands-on Showcase Offering Direct Interaction with the Watches

For the first time in its history, the Grand Seiko boutique has set up a dedicated area where visitors can directly view and handle models from the Evolution 9 Collection. This allows guests to experience the craftsmanship and precision that Grand Seiko has continually refined in a more accessible manner.

Exhibiting Artworks by Artists with a Strong Affinity

In the shop windows, artworks expressing the allure of Grand Seiko by artists with a strong resonance in craftsmanship will be exhibited. These pieces, interpreting Grand Seiko through the unique perspectives of the artists, will serve as new points of connection between Grand Seiko and the visitors to Omotesando, a cultural hub.

Behind the Scene of Art in Grand Seiko Boutique Omotesando

"The Lion in Time," created by the Hakata doll maker Hiromine Nakamura, is now exhibited at the storefront.

Featured Models of the Month

Evolution 9 Collection

A Spring Drive watch with a dial depicting the beautiful Atera Valley in all its emerald-green glory

SLGA025

Nagano Prefecture, where Spring Drive watches are manufactured, is home to a number of mountains rising over 3,000 meters. The countless rivers that flow from these mountains have, over many years, created a lush, natural environment. The Atera River carves out a deep ravine called the Atera Valley, known for its breathtaking beauty. Using the clear, emerald-green waters of the Atera River as a motif, the dial conjures the image of a stream so clear that one can see the bottom, as well as the rich, natural harmony of summertime.

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Heritage Collection

A Spring Drive model with a high-intensity titanium case that achieves a true lightweight feel

SBGA211

This Spring Drive classic is made by the craftsmen and women of the Shinshu Watch Studio in Japan’s Nagano Prefecture. The studio is surrounded by the Hotaka mountains that, for several months each year, are covered in snow. In the crisp, dry air, and when driven across the slopes by the wind, this snow has a special light and delicate quality that is captured in the subtly textured surface of the dial. The blue tempered steel seconds hand moves over it in the perfect glide motion that is Spring Drive’s unique signature and reflects the continuous, eternal and beautiful nature of time.

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Heritage Collection

A refined quartz watch that elegantly displays the brilliance of snow on a dial framed by 44 diamonds

STGF385

The pristine dial beautifully expresses the magnificent color of a snowy landscape in the Hotaka mountains, which can be seen from the Shinshu Watch Studio where this model is produced. This “snowflake” dial features a detailed pattern that exudes the aesthetic sense of Grand Seiko, portraying an unspoiled, windswept snowfield. The shimmering color of the blued steel seconds hand and the dazzling set of 44 diamonds on the bezel combine to produce a wide variety of visual expressions depending on the light. Easy to match with any style of dress, this model’s refined elegance is readily apparent.

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