Grand Seiko Celebrates Japanese Elegance and Beauty with
Limited Edition Timepiece, SBGJ285

Singapore, November 15, 2024 - Grand Seiko celebrates the 2nd anniversary of its establishment in the Asia Pacific region with the launch of a limited-edition model, SBGJ285. This exclusive release is a modern interpretation of the iconic 44GS design and features a mesmerising dial inspired by the symbolic beauty of the wisteria flower, “Fuji” in Japanese.

Reflecting Grand Seiko’s reverence for the beauty of nature, this timepiece draws its inspiration from the wisteria flower, admired in Japan for its delicate, cascading beauty and deep cultural significance. The downward-facing blossoms are often likened to a person bowing, symbolising a warm welcome and a humble spirit.

The new purple dial colour, known as Fuji-iro, is a traditional Japanese hue that has been cherished since ancient times as a symbol of nobility and elegance. Its delicate pattern mimics the sight of wisteria blossoms swaying gracefully in the breeze, capturing the fleeting nature of time and offering a quiet reminder of life’s impermanent beauty.

This exclusive model features the distinctive 44GS case, which was first introduced in 1967 and established the Grand Seiko Style - a design language defined by sharp, flat surfaces and the interplay of light and shadow. The case and bracelet are crafted from Ever-Brilliant Steel, a high-grade stainless steel with a Pitting Resistance Equivalent Number (PREN) value 1.7 times higher than conventional steel, ensuring both durability and exceptional brilliance. The sharp, clean lines and mirror-like surfaces are enhanced by a cutting-edge steel alloy, ensuring the watch retains its pristine appearance for years to come.

Renowned for its precision of +5 to -3 seconds per day, the Hi-Beat 36000 GMT Calibre 9S86 that powers this watch has been adapted to include a GMT function. This allows the wearer to track time in two time zones simultaneously, making it ideal for modern travellers and watch enthusiasts. The independently adjustable hour hand enables easy setting without interrupting the timekeeping function, enhancing practicality and convenience.

Combining the timeless elegance of Japanese aesthetics with the innovation of modern watchmaking, this timepiece is a true collector’s piece that pays homage to Grand Seiko’s enduring legacy. The new limited-edition will be available exclusively at the Grand Seiko boutique at Marina Bay Sands and authorised retailers across the region from 1st December 2024.

About Grand Seiko:

Founded in 1960, Grand Seiko has earned an enduring reputation as a leading luxury watch brand with a devoted following in Japan. In 2010, Grand Seiko expanded its global presence, making its exceptional timepieces available to enthusiasts worldwide.

Grand Seiko distinguishes itself as one of the very few fully integrated watchmakers worldwide, possessing comprehensive in-house capabilities that span the entire watchmaking process. This includes the development of component materials, design, manufacturing, assembly, and meticulous adjustment, all carefully overseen to maintain the highest standards of quality.

Each Grand Seiko watch is a testament to the artistry and precision of highly skilled artisans who meticulously assemble and adjust every timepiece by hand in dedicated studios in Japan. These watches embody the fundamental principles of watchmaking: precision, legibility, durability, and ease of use.

Grand Seiko timepieces are characterized by their elegant simplicity and meticulous craftsmanship, with a strong emphasis on Japanese aesthetics. This unique combination sets Grand Seiko apart, creating a special and unmistakable beauty that defines the brand.