Grand Seiko to attend Watches and Wonders Geneva 2022

Grand Seiko is delighted to announce its participation in the Watches and Wonders Geneva fair that will take place from March 30th to April 5th, 2022. This will be the first time that Grand Seiko will attend this prestigious event and will be the occasion of the global launch of the 2022 collection. 

Created by a true, fully integrated “manufacture,” Grand Seiko represents the most enduring aspects of Japanese culture, such as the tradition of quality and the spirit of Takumi, or Japanese craftsmanship. Its brand philosophy, “The Nature of Time,” celebrates the Japanese respect for the natural environment which lies at the heart of every Grand Seiko as expressed in the precision of its movements and in the artistic design of each timepiece. Since its international launch in 2010, Grand Seiko’s reputation as a leading luxury watch brand has grown rapidly as watch lovers have come to appreciate the high quality of its craft, innovative movement designs and uniquely Japanese aesthetic. 

Akio Naito, the President of Seiko Watch Corporation, said, “Watches and Wonders Geneva is the ideal showcase for Grand Seiko and we are very grateful to be a part of such a distinguished fair. I am sure the many visitors to the event will appreciate our new creations for 2022, which opens a new chapter in the evolution of the brand, and, through them, will see that Grand Seiko brings a unique sensibility and creativity to the world of fine watchmaking.”